User Research as Strategy

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For many, User Experience (UX) research does not connote anything more than usability testing. Good UX research strategically applies various methods at key stages throughout the scope of the development process to create products that are truly tailored for a specific group. Of these various methods, usability testing is only one tool in a researcher's toolkit.

  • Defining Your Strategy

    The various methods that can be applied at each stage of development
  • Understanding the ROI

    Why and how IT departments lose millions on ineffective mobile apps

  • Best Practices

    The importance of studying representative users and doing more than usability testing


Section 2: Spin Straw into Gold