Case Study: Archer Wells App Gives Sales Reps Access to Latest Content

Mobile App Shortens Sales Cycle

At Archer Wells, a global oilfield service company, sales reps didn’t always have the most updated collateral. This was due to the fact that the company was still using paper sales brochures and there was a ton of marketing material and a variety of products to sell. We worked with Archer Wells to create a mobile app that connected to their cloud storage, making the most up-to-date collateral available to sales reps on the iPad, iPhone, and the web. The app led to a 177% growth in usage of marketing content by the sales team!


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Section 2: Spin Straw into Gold